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5 questions to ask before starting any PR activity 5 July 2021 Step 1: Prep For Success Before you kickstart any PR activity, ask yourself these 5 questions: What are your brand’s key messages? What What is the what’s trending, and how you can leverage it. What has and hasn’t worked for similar brands to yours? Ask yourself how PR will work towards achieving the larger goals of your business and how you will measure return on investment (ROI). Also, remember that PR is just one part of a larger marketing strategy, so make sure your PR activity aligns. Step 2: Preparing your PR St...

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Editor’s note: Civil rights attorney “I think that 2021, it is a year of hope,” Clarke told theGrio in an exclusive interview. Clarke, a longtime champion of civil rights, is President Joe Biden‘s pick to serve as Assistant Attorney General for the Civil Rights Division at the Department of Justice and, if confirmed, would be the first Black woman in history to serve in the role. Lani Guinier was the first Black woman to be nominated to the post by former President Bill Clinton in 1993. However, Clinton withdrew the nomination following a campaign against Guinier fueled by conser...