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Why advisors need to make the right choices on technology


The Globe and Mail
Danny Bradbury
Published January 8, 2021
metamorworks/iStockPhoto / Getty Images
Advisors who embrace financial technology tend to be more successful in attracting clients and their assets, but an abundance of choice is making it difficult for others to incorporate these new tools into their practices, according to a recent report from Cerulli Associates Inc.
The Boston-based research and consulting firm analyzed how advisors leverage technology and determined them to be light, medium, or heavy adopters based on their use of these tools across various categories and how often they upgrade their products.
Although only 36 per cent of advisors were considered to be heavy adopters, they control 46 per cent of total advisor-managed assets, while the 64 per cent of advisors who were light or medium adopters of technology manage 54 per cent of client assets. On average, heavy adopters of technology manage US$239-million in client assets wher ....

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