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“Metrics are for doing, not for staring. Never measure just because you can. Measure to learn. Measure to fix.” – Stign Debouwere, statistician and data scientist No doubt you have heard the term “metrics.” Metrics are simply a way to measure, usually in numbers, how
“No matter how high-stakes or complex the presentation, your audience is only going to take away a few key ideas.” – Monica Lueder, Art Director and Executive Presentations Manager at Microsoft. You know the first task in developing a presentation is to analyze your audience. Your audience analysis will
“Good transitions can make a speech more important to the audience because they feel they are being taken to a positive conclusion without having to travel a bumpy road.” – Joe GriffithMost of you probably are members of associations in your professions.Have you ever thought about the opportunities you
Saturday/Sunday ask-the-expert shows exploit the most proven concept in marketing: free samples.Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients know him or her better than others whose look-alike billboards and boastful
Microsoft is merging Cameo and Recording Studio to integrate video for live and on-demand presentations.