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Rip-off this cool idea!

Inflation Update: The wholesale price of a dozen eggs has more than quadrupled year over year; as the U.S. Department of Agriculture reports that avian influenza has killed nearly 40 million chickens, some 5% of the U.S. flock.So applause to WKXY/Cleveland MS owner Larry Fuss, whose station is ....

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Weekend Warriors: Renegotiate.

Saturday/Sunday ask-the-expert shows exploit the most proven concept in marketing: free samples.Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients know him or her better than others whose look-alike billboards and boastful ....

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Talk Radio 101: LISTEN

Talk radio isn’t just different than music radio. It’s better. Talk radio is never on in the background. And streaming has music radio on its heels, because The Sentence Never Spoken is “Alexa, please play six commercials.”Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, ....

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NO Herd Immunity, and we helped.

We won’t leave this virus behind the way we canceled polio and smallpox. Doctors I have interviewed and other public health officials reckon that too many vaccine holdouts have, mathematically, prevented us from reaching COVID herd immunity. Perversely, this speaks to the power of Talk radio, which has applied ample ....

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COVID-Era Convention: Las Vegas Can-Do

Like most conventions a year ago, CES2021 settled for virtual. But this year, it was game-on. And it worked.Your consultant was there, vax’d, boosted, tested, masked, and toting the jug-handle-size bottle of hand sanitizer.Hear my daily radio reports:Mon., Tue., Wed., Thur. Fri.Read my daily Talkers columns:Mon., Tue., Wed., Thur ....

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