Become a Teenage Mutant Ninja Turtle With Paramount's AR Snapchat Lens
To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle…
Source: biztoc.com
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Format wars enter the AR era as Safari lacks support for competing WebXR standard
Industry insiders claim Apple's lack of support for WebXR is holding Augmented Reality on the web back, but that's only if you ignore the standards Apple already supports.
Source: appleinsider.com
Format wars enter the AR era as Safari lacks support for competing WebXR standard - iOS Discussions on AppleInsider Forums
Industry insiders claim Apple's lack of support for WebXR is holding Augmented Reality on the web back, but that's only if you ignore the standards Apple already supports.
Source: appleinsider.com
Theatrical Release of Morbius Marked By Accompanying Snapchat AR Experience
Pretty Big Monster teamed up with Sony Pictures Entertainment, Snap.
Source: adweek.com
How news publishers are using the Olympics and AR to flex their emerging tech storytelling
The Washington Post and USA Today are using augmented reality to spotlight the sports new to the Olympic Games in Tokyo this summer, which kicks off today. These AR initiatives are tests to expand their emerging tech capabilities and establish a pathway to turn around similar projects faster in the future. It’s a foray into a relatively new mode of storytelling made possible only at sizable publishers that have the funding and resources to experiment. USA Today added two AR experiences around the Olympic Games to its mobile app on July 19: One is narrated by professional skateboarder Tom Sc...
Source: digiday.com