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Brits are known worldwide for being a nation that loves a good cuppa, guzzling down a remarkable 100 million cups of the stuff every day.
A water brand, which was founded after a landlord found an untapped spring underneath his pub, has appointed Pretzel Group.
The Cheshire-based integrated agency has once again been appointed to manage publicity for 2022's British Sandwich Week.
Three brands operating in pharmaceuticals, property and sport nationwide have turned to the group for marketing support.