Detailed text transcripts for TV channel - MSNBC - 20170708:16:47:00
Since millions of meat lovers probably have no plans to stop eating beef, impossible foods is attempting to meet customers where they are. >> a pound of impossible meat versus a pound of ground beef, what's the price difference? >> we expect our prices to be at or below the price of supermarket ground beef. so far our challenge has been racing to keep up with demand rather than a shortage of demand for our product. >> reporter: impossible foods plans to increase production from thousands of pounds a month to more than a million. worldwide sales of meat substitutes have gone up. an estimated 42...