Prices than low prices, the retailer. >> here is something that always confused me. it makes me upset because whenever you see crude oil prices rise, you see it right away at the pump. when the crude prices fall, it takes weeks sometimes for consumers to feel and see that decrease. >> well, that's really not the case. if you go back and really do study retail prices. >> it feels like it, joe. it feels like it. >> i know. that's psychological. i think what happens is we don't want, as consumers, it's in our face, we don't like high prices. it's a -- not a purchase that is for many people discre...