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Adidas raised eyebrows on Wednesday when an advertisement of a male-appearing model wearing the company's new women's swimwear line
Adidas has been slammed for using what appears to be a male model to show off new swimwear as part of their 'Pride 2023' collection.
The sportswear giant has been accused of 'erasing women' and been the target of the latest backlash against 'woke marketing'.
The new Adidas "Pride 2023" ad campaign features a man wearing a women's one-piece bathing suit, perpetuating an ongoing corporate trend.