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RPM Italian, a restaurant in Chicago's River North neighborhood, joined Cooking Up A Storm to make prime beef meatballs with Tracy Butler.
Chefs and restaurateurs turn to branded retail products to generate new revenue streams and raise brand awareness Restaurateurs have learned over the past year that they need to find new ways to make money other than crowding guests into their restaurants. Besides delivery, which they got better at, many figured out how sell other services, like teaching remote cooking classes and wine pairings, for example. Many others also got involved in retail, which can be great for marketing as well as generating extra revenue. This relatively low-labor approach to staying in touch with guests —...