'Consumer is king' now. But it wouldn't have been possible without 1991 reforms
‘Consumer is king’ now. But it wouldn’t have been possible without 1991 reforms Shubhangi Misra © Provided by The Print New Delhi: In 1998, advertising agency John Walter Thompson coined the tagline ‘Ye Dil Maange More (the heart wants more)’ for Pepsi, which quickly became iconic as it resonated with young Indians of the time. Brand strategist Anurag Srivastava attributes the tagline’s success to Pepsi then being in sync with the pulse of the nation. “It quite aptly captured the mood of India in the early 90s, where the ambition of a young nation was finally b...
Source: msn.com