Detailed text transcripts for TV channel - MSNBC - 20170305:11:55:00
>> three months prior to this, my youngest daughter was diagnosed with ms. i said, hey, i'm going to turn this into a fund-raiser. >> a rookie reporter at the time jumps at the time to cover the event. >> we knew it was going to be a great story, for a great cause. the tallest building in dakota is coming down and you want to be here for that. >> so we went out and sold tickets for the person who pushes the button. >> they call the event boom and print thousands of raffle tickets to sell. >> in a little less than six weeks' time, we sold 50,000 tickets. they were $1 a piece. it became bigger t...