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USPS & Nike Officially Announce AF1 Collab

USPS & Nike Officially Announce AF1 Collab
Nike Turned Backlash Over Its USPS AF1 Into a Winning Collab
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Release Date: TBC
Buy: Nike and select retailers
What We re Saying: Nike turned an L into a W quickly by turning the backlash surrounding this release into a winning collab.
Last month, Nike found itself in some hot water when it first teased the Air Force 1 Experimental, which heavily takes inspiration from the USPS Priority Mail shopping boxes – however, at the time, without seeking out USPS to collaborate.
Not only did Nike use the USPS intellectual property without authorization, but as USPS pointed out, the Postal service receives no tax dollars and relies entirely on merch sales. So for the multi-billion sportswear giant to make a Postal Service-inspired shoe without sharing the wins. that didn t sit right with many people. ....

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USPS and Nike to Officially Release Priority Mail-Inspired Air Force 1 Experimental

In an official statement, the United States Postal Service revealed that it will be releasing the shoe with Nike officially.
The U.S. Postal Service and NIKE, Inc. are pleased to announce they have come to a resolution on the upcoming release of Nike footwear inspired by the U.S. Postal Service. The Experimental Nike Air Force 1 footwear are officially licensed by the U.S. Postal Service. Any early images of this shoe were not authorized for release by Nike.
Although no formal details regarding the resolution have surfaced, it is safe to assume that the USPS will be compensated in some way from the proceeds of the release. Back in early April, the postal service spoke out publicly about the inspired shoes and was looking to take legal action to halt Nike’s plans to drop the shoes in the coming months. ....

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