Fighting FLoC and Fighting Monopoly Are Fully Compatible
yay?) (You can find out if Google is FLoCing with you with our Am I FLoCed tool). Google’s move to kill the third-party cookie has been greeted with both cheers and derision. On the one hand, some people are happy to see the death of one of the internet’s most invasive technologies. We’re glad to see it go, too - but we’re pretty upset to see that it’s going to be replaced with a highly invasive alternative tracking technology (bad enough) that can eliminate the majority of Google’s competitors in the data-acquisition and ad-targeting sectors in a single stroke (worse).
Source: eff.org