BBCNEWS Business Today June 11, 2024
hello and welcome. this is business today. after months of speculation, apple has revealed its plans for artificial intelligence in a move that chief executive tim cook has called the "next big step". the tech giant is to boost its siri voice assistant and operating systems with openai's chatgpt as it seeks to catch up in the ai race. it's part of a new personalised ai system — called apple intelligence. here's our north america business correspondent erin delmore. the hardest abereaviation in tech these days is easily ai. now, apple is taking its shot at redefining artificial inte...