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Why Cohorts Have Always Been Advertising's Future – Long Before Google's FLoC

This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party cookies on Chrome next year. As Google has rolled out new details for its interest-based advertising opportunities, all eyes have. Continue reading » ....

United States , Kristina Prokop , Privacy Sandbox , Probabilistic Data , ஒன்றுபட்டது மாநிலங்களில் , கிறிஸ்டினா ப்ரோக்கோப் , ப்ரைவஸீ சாண்ட்பாக்ஸ் ,