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Firma w chmurze. Dlaczego brak wiedzy oznacza wzrost kosztów?

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There Were Reportedly Issues With Nielsen's TV Ratings, Which Is A Problem For A Few Reasons


CinemaBlend
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Nielsen Ratings have been the industry standard in television since the 1950s, but some of the company’s data has been called into question. In fact, non-profit watchdog group Media Rating Council released a statement this week saying Nielsen likely undercounted ratings during the pandemic and in February, ratings in the key 18-49 demographic were likely undercounted by between one and five percent. Given the television industry at least partially relies on these ratings to set advertising prices and help inform pick-up/ cancellation decisions, the ramifications of even minor inaccuracies are huge.
Like most things over the last year, the primary cause here seems to be the pandemic. In ordinary times, the company monitors a representative sample of homes to measure their TV viewing habits, and it uses this sampling to estimate how many total people across the United States watched a particular program. To make sure its sampling is as ....

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