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Because we're using it outside in graveyards. okay, so we went and designed an outdoor type ground fog. >> but ground fogs for graveyards wasn't all they discovered by attending that trade show. >> you'll be at a trade show, and we'll get haunted attractions. well, my cousin's a fireman, he uses tons of it. note to self, firemen use this. >> and so they went to all kinds of shows from shows for firemen and boat builders to sewer inspectors and sky writers. all of which became markets for their fog. >> you'd be at a trade show that's a bar and night club show and you'll hear oh, yeah, you know,...

Lingers longer than most ground fogs do. we are using it outside in graveyards. okay, we went and did an outdoor fog. >> that wasn't all they discovered at the trade show. >> we'll be at a trade show and haunted attraction show. my husband is a fireman they use it. note to self, firemen use this. >> all of which became markets for their fog. >> we'll be at a trade show, a bar and nightclub show and we hear yeah, my friend owns a bowling center and uses this, too. you hear from a production guy, we need them on cruise ships. cruise ships have incredible productions. one leads to another. it's d...