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Because we're using it outside in graveyards. okay, so we went and designed an outdoor type ground fog. >> but ground fogs for graveyards wasn't all they discovered by attending that trade show. >> you'll be at a trade show, and we'll get haunted attractions. well, my cousin's a fireman, he uses tons of it. note to self, firemen use this. >> and so they went to all kinds of shows from shows for firemen and boat builders to sewer inspectors and sky writers. all of which became markets for their fog. >> you'd be at a trade show that's a bar and night club show and you'll hear oh, yeah, you know,...

Allergy-free fog formula. >> we travel with our own hazer and fog, and you know, we traveled for years, trying different variety of fogs. ♪ >> craig felter, lead singer for the hearts is especially sensitive to the smells and irritants produced by typical fog-making machines. >> they all have this stench and as a vocalist, one, i don't like things to stink. and i don't like things to clog my vocal chords up. >> and he's not the only one. the business has come a long way from the early days, and the prospects seem bright. >> we grow by a couple hundred percent every year, or more. >> now, we ...