Weeds of her company to see what she could do to turn things around. the results of her research? this 42-page program. >> it's focused me so much that it's funny, survival, couldn't think. >> it has sections on aspirations, financials, leadership style, the industry as a whole. >> this is the section i really love and it's talking about the competitors that i talked about earlier. i actually listed the different competitors, what they're known for, what type of product category they have, what their website looks like, things like that. >> had you spent much time looking at your competitors b...