FLoC Called Out; There's Good News And Bad News On Ad Fraud
FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens, it would be a big deal. WordPress powers roughly 41% of sites on the web. Because of its vast scale, the blogger contends that the WordPress community “can help combat racism, sexism, anti-LGBTQ+ discrimination and discrimination against those with mental illness with four lines of code.” There’s been a growing backlash...
Source: adexchanger.com