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To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem. ....
GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.
With Google set to turn off cookies for 30 million people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial. ....
The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going. ....
AI’s impact in programmatic advertising also stands out as a game-changer, automating real-time ad transactions and optimizing campaign efficiency. ....