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Addressing Mobile Advertising's Power Imbalance In APAC

There may be a power imbalance in mobile programmatic advertising – but new developments are helping drive greater transparency, control and fairness. ....

Mike-racic , Media-agency-briefing , Frederic-liow , Prebid-mobile , Digital-advertising , Igital-marketing , Programmatic , Ublishing , Digital-publishing , Mobile-optimisation , Rowth , Trategy

Taseko Mines: Programmatic Agreement Executed With Epa For Florence Copper Project

Taseko Mines Ltd. is pleased to announce that as part of the National Historic Preservation Act Section 106 process, a Programmatic Agreement has been executed by all required signatories, including the United States Environmental Protection Agency. - Veroeffentlicht am 30.08.2023 ....

Gibraltar , Ukraine , Russia , Canada , United-states , Vancouver , British-columbia , American , Canadian , Stuart-mcdonald , Exchange-commission , United-states-environmental-protection-agency

GroupM Introduces New Protections Against Made For Advertising Domains

GroupM Introduces New Protections Against Made For Advertising Domains
webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.

New-york , United-states , Chris-kane , Rory-latham , Jounce-media , Made-for-advertising , Senior-director , Global-investment , Media-supply-chain-transparency-study , Groupm-premium-marketplace , For-advertising

Free Marketing Campaign Up For Grabs In New Competition With Canon

The Drum and Canon have teamed up for the next iteration of ‘Creative Futures’, giving one UK business the chance to run a free marketing campaign. More details on how to apply below. ....

Canon-europe , Cathy-bittner , Strategic-mailing-partnership , Ymca , Media-agency-briefing , Nutshell-creative , Royal-mail-marketreach , Creative-futures , United-kingdom-based , Creative-futures , Drum-awards , Social-purpose

How will generative AI impact programmatic media buying? | Analysis

From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying. ....

Deepika-nikhilender , Lr-rahul-vasudev-scibids , Rahul-vasudev , Tom-jones-barlow-seenthis , Matt-tindale , Tom-jones-barlow , Matt-tindale-linkedin , Nick-seckold , Deepika-nikhilender-group , Microsoft , Linkedin , Google