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Technology such as multicast, FAST, AVOD gives producers of popular genre programming lots of toys to play with. Even a show that’s in its 43rd season, as CBS’s Entertainment Tonight is, is constantly thinking about how to push its brand past its traditional boundaries to meet new viewers.
The creator of CSI, who’s now working with Sinclair Broadcast Group to develop a slate of new shows, says his litmus test for whether television is good is whether he feels it in his heart and mind, and whether it raises the hairs on the back of his neck. (Sinclair Broadcast Group photo)
LAS VEGAS — FAST channels are serving up opportunities, driving new partnerships, and helping broadcasters prepare for success with NextGen TV. Ensuring the flow of local and on-brand content is only one of the challenges FAST channels present — innovation to aid in discoverability remains critical, industry experts said during the “FAST Channels and the […]
Attendance and exhibitors will still fall well below the pre-pandemic high-water mark, but station groups and vendors plan to hit the Sunday-Wednesday event with packed schedules and shopping lists.
How station groups build an everywhere programming lineup, then brand it and promote it to consumers locally and beyond will be the subject of a panel, Strategies for Building a Content Everywhere Business, at TVNewsCheck’s Programming Everywhere: The Content Event for Linear, Streaming and Syndication, at the NAB Show on April 16. The discussion will […]