Audience initiative led by Sesame Workshop's Cooney Center backs station projects co-created with Gen Z
The CPB-funded Next Gen Public Media Accelerator jump-starts content development for 12 stations targeting the “Missing Middle.”
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The CPB-funded Next Gen Public Media Accelerator jump-starts content development for 12 stations targeting the “Missing Middle.”
“One thing that ... is really important is not to frame the work we're doing as farmers versus environmentalists," says Executive Director Sara Shipley Hiles. "I never want to see that headline or that framing on the story. because I don't think that's accurate and it's not helpful, either."
Under Maribel Lopez, who became head of PBSDS in December, the unit is branching out nationwide and developing STEM content aimed at women and people of color.
The three-year grant program backs five stations as they build digital platforms, sponsor intergenerational music collaborations and rethink the definition of jazz.
Two public media stations and 13 independent projects received nearly $4.3 million supporting films, podcasts and archival preservation.