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January 22nd, 2021 Loon In 2013 Google shocked us by announcing Project Loon, an effort to distribute wireless connections from balloons floating 20km above the Earth. Now, as first reported by Wired, Google’s parent company Alphabet is pulling the plug on it, apparently because it couldn’t make the whole thing commercially viable. Loon CEO Alistair Westgarth writes in a blog post that “While we’ve found a number of willing partners along the way, we haven’t found a way to get the costs low enough to build a long-term, sustainable business.” In 2018, Loon (along with the Wing del...

Niger Business Posted on: This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.  It was an admittedly Continue Reading This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.  It was an admittedly loony project in the first place: Loon, a much-hyped project aiming to deliver internet via helium b...

61 shares Project Loon was developed in Google's secretive X Lab by the same team behind Google Glasses and the driverless car.  It had aimed to bring connectivity to areas of the world where building cell towers is too expensive or treacherous – such as parts of Africa, south-east Asia and the Amazon.  Developing countries that couldn't cover the high cost of laying fibre cables to get online were hoped to benefit from the project, leading to a dramatic increase in internet access.  Loon had said that once the project is up and running, the balloons could supply internet to an area of ...

Ten-year-old initiative proved too expensive to be a sustainable business

Daniel Adeyemi Share this article A year after Google’s Moonshot Factory celebrated its first decade, it’s shutting down one of its projects: Loon. Launched in 2013, the project Loon is a cost-effective solution to the difficult challenge of bringing internet access to people in underserved remote areas. But two years after making it a separate division, Google has accepted that it can’t find a sustainable business model. Loon launch in Kenya Last year, Loon launched a pilot project in Kenya, years behind schedule after regulatory delays.  Initially, some technology experts said the ba...