61 shares Project Loon was developed in Google's secretive X Lab by the same team behind Google Glasses and the driverless car. It had aimed to bring connectivity to areas of the world where building cell towers is too expensive or treacherous – such as parts of Africa, south-east Asia and the Amazon. Developing countries that couldn't cover the high cost of laying fibre cables to get online were hoped to benefit from the project, leading to a dramatic increase in internet access. Loon had said that once the project is up and running, the balloons could supply internet to an area of about 780 square miles – twice the size of New York City.