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Marriott hasn't unveiled a brand name yet, but the company did say that it will take a no-frills approach and target budget-conscious consumers with a room rate around $80 per night.
Currently going by the working title Project MidX Studios, the brand will aim to deliver “reasonably priced modern comfort for guests seeking longer stay…
Marriott officially launched Monday what it anticipates will be its most budget-friendly extended stay brand.
Article - Marriott International Announces New Extended Stay Lodging Brand - Marriott is announcing its plans to launch a new brand, which has not yet been named, but is currently being referred to as Project MidX Studios. The affordable midscale extended stay brand is intended to deliver reasonably priced modern comfort for guests seeking longer stay accommodations in the U.S. & Canada.
U.S. hotel executives say they are betting on brands that specialize in extended stays for travelers, viewing those projects as less risky given the struggle developers face in securing financing... | June 5, 2023