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Marriott is adapting to fit new travel patterns by introducing (and continuing) innovative initiatives to stay relevant to both consumers and investors. Here's how.
Marriott International has officially introduced StudioRes, its new affordable extended-stay brand for the midscale market.
The pandemic and hybrid work arrangements have generated strong demand for longer hotel stays, increasing the popularity of cost-effective extended-stay hotels and making them one of the fastest growing segments in hospitality. With higher margins and lower development costs than full-service hotels, extended-stay properties have the potential to generate higher returns on investment. As a result, banks are more likely to provide funding for what are perceived to be lower-volatility, higher-return hotels, particularly those associated with well-established brand families. We expect capital to ...
Article - Extended-Stay Hotels Continue to Gain in Popularity - By Jack Levy - The pandemic and hybrid work arrangements have generated strong demand for longer hotel stays, increasing the popularity of cost-effective extended-stay hotels and making them one of the fastest growing segments in hospitality.
Building Off Industry Leadership in Extended Stay, Marriott International Plans to Launch Affordable Midscale Extended Stay Offering in U.S. & Canada