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Marriott hasn't unveiled a brand name yet, but the company did say that it will take a no-frills approach and target budget-conscious consumers with a room rate around $80 per night.
Marriott International is adding a 32nd brand to its growing portfolio.
Marriott International (MAR)Â announced plans on Monday to further expand in the affordable midscale lodging segment with an unnamed brand. Read more.
Article - Marriott International Announces New Extended Stay Lodging Brand - Marriott is announcing its plans to launch a new brand, which has not yet been named, but is currently being referred to as Project MidX Studios. The affordable midscale extended stay brand is intended to deliver reasonably priced modern comfort for guests seeking longer stay accommodations in the U.S. & Canada.