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And i had this conversation, that even the commercials are speaking to this. in the post sandra fluke ad boycott that has up-ended rush limbaugh's business model, one of the prominent ad categories in his show is help for tax delinquents. if you haven't filed, enter the promo code rush. even the commercials are speaking to people who would be sympathetic to this cattle battle squatter out in nevada. >> yeah. well, how do we make a legitimate distinction between groups that are expressing legitimate outrage against some expression of government or the other versus the kind of lunatic fringe tha...

About advertises, he got $9.5 million of political money coming in. does this play into it? does this report surprise you? >> they've got put something in those commercials because some 3,000 advertisers said, keep me out of there, i've got a call today from somebody who owns a radio station in a medium sized city in california, has rush limbaugh on, and he says that post-sandra fluke, his policy is he won't put any advertiser in the rush limbaugh show unless they specifically ask to be there. listen to the commercials on that show. there's a lot of enter the promo code rush, direct response a...