Channel 4 to expand its digital ad-buying suite with Xandr
Channel 4 is to become the first UK broadcaster to offer brands the option of using the Microsoft’s automated ad buying platform Xandr. The broadcaster has added Xandr to its suite of demand side platforms. It means advertises can automate the delivery of digital campaigns to viewers of streaming service All 4 using a bespoke…
Source: broadbandtvnews.com