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22 December 2020 - Submitted by Guest Author Submitted by Guest Author on 22 December 2020 The twenty second in a series by Stress Matters, who have been asking those across the events industry - how are you doing? Richard Waddington, former CEO and founder of First Protocol (now First Agency), chair of the Event Marketing Association (EMA). I ve been in the events industry since I was 14 when I started helping out in the kitchens of our local hotel washing pots and peeling veg, eventually progressing to the restaurant – Id made it!! Well, certainly got the bug for hospitality. I’ve just turned 60 which I find hard to believe, but hey it’s only a number. ....
TCS and London Marathon Events Expand Partnership to Improve Customer Experience through Data Posted On: 2020-12-17 00:50:17 (Time Zone: Arizona, USA) Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading global IT services, consulting and business solutions organisation, announced an expanded partnership with London Marathon Events Ltd. to create a new, unified data platform, which will enable personalised experiences for athletes, spectators, charities and sponsors. London Marathon Events is the organiser of the Virgin Money London Marathon and many other events including Prudential Ride London, The Vitality London 10,000, Westminster Mile, Children with Cancer UK Swim Serpentine and The Vitality Big Half. Over the last 40 years, it has collected invaluable data on multiple events, athlete performances, running records and other special moments, which can be used to create unique experiences. However, this information is stored in multiple s ....