10 more predictions for retail media in 2024
From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot.
Source: econsultancy.com
Publicis Commerce News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Publicis Commerce Today - Breaking & Trending Today
Retail media's full-funnel evolution: What can we expect in 2024?
Retail media isn’t just about converting shoppers on site. We ask the experts what they predict for 2024 off-site, in CTV, for privacy and on social.
Source: econsultancy.com
A spotlight night for Publicis Groupe, with Ogilvy and Leo Burnett battling it out for the top awards at AOY 2023 | Analysis
There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
Source: campaignasia.com
These 6 Trends Will Define Retail And E-commerce In 2024
From new AI applications to a forthcoming clash between retail media networks and larger media players, the retail space is poised to see major disruption in 2024. Experts share their predictions as part of The Drum’s latest Deep Dive, The New Retail Landscape.
Source: thedrum.com
The Hermès game: Carefully-guarded craftsmanship or scarcity-driven marketing gimmick? | Analysis
SOUNDING BOARD: With a market valuation of over US$218 billion in 2023, Hermès has managed to rise above the tidal wave of uncertainty sweeping across luxury brands. So, what's their secret to success? Industry experts weigh in.
Source: campaignasia.com