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10 more predictions for retail media in 2024

From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot. ....

Ian Black , Eric Brackmann , Nicole Kivel , Nich Weinheimer , Lori Johnshoy , Retail Media , Publicis Commerce , Performance Max , Commerce Media , Jaclyn Nix , Sponsored Products ,

Retail Media Is Now Whole Funnel

Retail Media Is Now Whole Funnel
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John Reiss , Business Development At Axonet , Business Development , Retail Media , Eric Brackmann ,

Retail media's full-funnel evolution: What can we expect in 2024?

Retail media isn’t just about converting shoppers on site. We ask the experts what they predict for 2024 off-site, in CTV, for privacy and on social. ....

Ian Black , Eric Brackmann , Maren Seitz , Lori Johnshoy , Mark Leith , Nicole Kivel , Skai Nich Weinheimer , Nich Weinheimer , Koddi Brackmann , Commerce Media , Senior Director , Managing Director , Northern Europe , Retail Media , Publicis Commerce , Jaclyn Nix , Global Retail , Analytic Partner Maren , Publicis Media , Tesco Dunnhumby , Insights Module , Shopper Insights Platform ,

Koddi Campaign Templates Feature Empowers Consistency and Dependability in Advertiser Performance

/PRNewswire/ Koddi, the commerce media partner for publishers and advertisers, today announced the new Campaign Templates feature within its Koddi Ads. ....

United States , Prnewswire Koddi , Eric Brackmann , Campaign Templates , Testing Of Campaign Templates , New Campaign Templates , Koddi Ads , Commerce Media , Koddi Ad Quality Scoring , Dynamic Pricing ,

Koddi's Quality Score Improves Ad Relevance for Commerce Media Networks

/PRNewswire/ Koddi, the commerce media partner for publishers and advertisers, today announced innovations to its unique Quality Score feature for commerce. ....

United States , Prnewswire Koddi , Eric Brackmann , Quality Score , Koddi Ads , Commerce Media ,