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Leo Burnett Group Manila won Agency of the Year in the recently concluded Boomerang Awards, the Philippines' foremost show that celebrates digital excellence and effectiveness. It also copped Best of Show for its "McClassroom" campaign for McDonald's, the show's Advertiser of the Year. This marks a
Leo Burnett Group Manila won Agency of the Year in the recently concluded Boomerang Awards, the Philippines’ award show that celebrates digital excellence and effectiveness. Leo Burnett also scored Best of Show for its “McClassroom” campaign for McDonald’s, the show’s Advertiser of the Year. This ma
Demonstrating its “We Don’t Stop” mentality, GOMO is celebrating their first anniversary with the launch of this new campaign via Publicis JimenezBasic Philippines.
July 20 2021, 10:30 am | BY Kim Shaw | No Comments Lazada is Southeast Asia’s leading e-commerce platform with the largest assortment of products and services. As an e-commerce giant, big data is crucial to the brand’s business and in creating top of mind awareness. Data can tell the brand the most searched products and services, trending items, and it can even write them a hit jingle as demonstrated in this campaign via Publicis JimenezBasic Philippines. Using daily consumer data, the brand was able to mine through over 90 million items and services to discover the most searche...
July 13 2021, 8:20 am | BY Kim Shaw | No Comments Pride means never having to say sorry for being who you are, which is the core message of Lazada Philippines and Publicis JimenezBasic’s latest campaign for Pride Month 2021. E-commerce giant Lazada Philippines and Publicis JimenezBasic have zeroed in on ‘sorry’ in its bid to address acceptance and inclusivity for the LGBQTIA+ community in its latest “Proud, Not Sorry” campaign. The campaign kicked off with a digital film entitled ‘Apology’, which depicts stories from different members of the LGBQTIA+ community apologiz...