More than 150 Million Plan to Shop on Super Saturday
Dec 17, 2020 SPONSOR More than 150 million U.S. consumers plan to shop on Super Saturday this year, up slightly from 147.8 million in 2019, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “Consumers have embraced an earlier start to the holiday season. They are spreading out their holiday shopping and taking advantage of sales and promotions from retailers in local communities and national brands,” NRF President and CEO Matthew Shay said. “Throughout this year’s extraordinary circumstances, retailers have remained dedic...