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Skate IDSA Presents The Great Longboard GooseChase, Vol. 1 - Vimarsana News

Skate IDSA Presents The Great Longboard GooseChase, Vol. 1

Dec 15, 2020 SPONSOR In the spirit of promoting inclusiveness, mental health, creativity, and fun in the face of COVID-19, Skate IDSA is hosting a virtual scavenger hunt event accessible to anyone in the world with a smartphone and a skateboard! The Great Longboard GooseChase, Vol. 1 begins F‌riday, Dec‌ember 18 and runs through Mon‌day, Janu‌ary 18. Using the mobile app GooseChase, participants will connect with each other in virtual teams to tackle challenges that can be completed almost anywhere and while observing social distancing. Prizes will be awarded to top points finishers, ...

Vans Presents Verse Snowboard Boot by Bryan Iguchi - Vimarsana News

Vans Presents Verse Snowboard Boot by Bryan Iguchi

Dec 15, 2020 SPONSOR Building on a quarter century of heritage and progression in snowboarding, Vans is proud to present the Bryan Iguchi signature Verse, a boot informed by the Jackson, Wyoming-based shred legend. The Verse is often regarded as one of the most versatile technical-terrain, high-performance, double BOA boots available today—and with good reason. It’s more than capable of backcountry missions and is plenty comfortable destroying resort groomers. Weaving together Bryan’s lifetime of backcountry experience with Vans’ unbridled creativity, the Verse is built to per...

Roark CEO on Plans for New Performance Line - Vimarsana News

Roark CEO on Plans for New Performance Line

Roark has launched a new performance apparel line called Run Amok aimed at the active adventure enthusiast. We asked CEO Ryan Hitzel some questions about the new project, including wholesale distribution plans and how the line will stand out in a competitive category. Why did Roark see an opportunity in the activewear category?  Roark Founder and CEO Ryan Hitzel: Honestly, I was on a run in Scotland in the Outer Hebrides and realized how connected I was to the land, the people, the smell, the climate and frankly, myself. Running, and more specifically trail running is the best way to see the...

Pura Vida's Q3 Revenue Declines Slightly - Vimarsana News

Pura Vida's Q3 Revenue Declines Slightly

Dec 10, 2020 File photo courtesy of Pura Vida SPONSOR Pura Vida’s Q3 revenue declined slightly due to soft wholesale sales as retail customers worked to recover from lockdowns, according to parent company Vera Bradley. Total sales were $24.3 million, down from $25 million in the same period last year. However, e-commerce sales grew 17.2% during the quarter despite supply chain issues. Pura Vida was able to divert some wholesale inventory to the e-commerce channel to meet demand. Pura Vida plans to open its first brand store in San Diego next year and has identified a location. The store wil...

Toyota Renews Sponsorship of USA Surfing - Vimarsana News

Toyota Renews Sponsorship of USA Surfing

Dec 10, 2020 SPONSOR USA Surfing is enormously grateful to Toyota for extending the company’s support to USA Surfing, along with five other Olympic National Governing Bodies (NGB’s). “We are proud to have Toyota’s support in growing the sport of surfing, empowering future generations of champions, and advancing the healthy surfing lifestyle in the United States,” said USA Surfing CEO Greg Cruse. Cruse added that Toyota’s support has been particularly important in supporting the last event to run before Covid shutdowns – Team USA’s Adaptive surf team’s performances at the Int...