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Jan 28, 2021 Eric Carlson, the former Global Brand Director at Smith. SES file photo. SPONSOR   The Leisure Collective Expands Team for Future Growth Eric Carlson Joins Company to Help Unlock Brand’s Potential across Americas CARLSBAD, CA (JANUARY 25, 2021) – The Leisure Collective, Inc. (“TLC”), distributor of globally recognized brands ‘Creatures of Leisure’ and ‘OTIS Eyewear’ is excited to announce the appointment of Eric Carlson to the position of President, Americas. “We are really pleased to have an executive of Eric Carlson’s caliber join our team to lead us in the...

Jan 26, 2021 SPONSOR Mizu, the producer of reusable products for an adventure-rich lifestyle, announces the launch of its Fall 2021 product line – immediately available to retailers and businesses for pre-booking and available to ship to retail July 15th, 2021. The new line includes an innovative new take on the classic single wall stainless-steel party cup, as well as an expanded line of vacuum insulated cups & tumblers for coffee, wine, beer and cocktails. This expanded line is now available in both Mizu’s traditional outdoor-athlete-proven construction, and an all new, easy-to-clean ce...

Jan 26, 2021 Photo courtesy of Mammoth Mountain SPONSOR Good news arrived for the snow industry Monday when California Governor Gavin Newsom lifted the state’s stay-at-home order. As a result, lodging has opened back up at Mammoth Mountain and in other parts of the state. While the mountain itself has been open for skiing and snowboarding, all hotels and rentals, including Airbnb’s, were not allowed to operate since early December, even during the key holiday season. The vast majority of visitors to Mammoth stay overnight, so the ruling was devasting to the town and the mountain. Now, hot...

Jan 26, 2021 SPONSOR In an exclusive partnership, Smith and Aleck® – two pioneering leaders in the snowsports market – launched a new snow helmet audio program this season bringing music and connectivity to the mountains with the co-branded Aleck 006® Wired (MSRP $40) and Aleck 006® Wireless (MSRP $130) audio systems. Both brands are pleased to announce this week that the Smith x Aleck 006 headset has been named a 2021 ISPO Award winner among the Snowsports Equipment category. The ISPO Award has established itself as the seal of quality for the sporting goods industry. Aimed at retail...

Jan 26, 2021 SPONSOR Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, announces today its first sunglass collection designed with women in mind. After the release of the Aria frame in September 2020, the collection is bolstered for 2021 by three new styles: Dusk, Flo and Waverly. “A collection designed with women at the forefront has been on our radar for some time. With the success of the stand-alone Aria style last September, we were eager to develop and release an entire collection,” said Susan Moniello, Vice President, Design and Pr...