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Vans "Foot the Bill" Customization Program Returns - Vimarsana News

Vans "Foot the Bill" Customization Program Returns

Jan 26, 2021 SPONSOR Vans is excited to announce the return of its “Foot the Bill” program to help support small business partners throughout the country. Vans will be teaming up with independent shops and community driven spaces to create custom footwear and apparel that will be available for purchase online at  vans.com/footthebill. As the COVID-19 pandemic continues to take a devastating toll on small businesses, the net proceeds from the “Foot the Bill” merchandise will be going directly to each of the partners involved to help them navigate these difficult times. Each partic...

Footwear Trends Continue to Change at Journeys - Vimarsana News

Footwear Trends Continue to Change at Journeys

Jan 25, 2021 File photo courtesy of Journeys SPONSOR We are catching up on a presentation by Genesco executives at the ICR Conference earlier this month. Genesco is the parent company of Journeys, our industry’s largest footwear customer, UK-based Schuh, also an industry customer, and the dressier Johnston & Murphy. During the holidays, Journeys reported a 4% decline in total comps (stores plus online), which was better than expected due to stronger sales in stores than forecasted. On the trend front, casual styles continue to gain steam while fashion athletic, which has driven sales for qu...

Ûs the Movement Looks to Expand Worldwide - Vimarsana News

Ûs the Movement Looks to Expand Worldwide

Jan 21, 2021 Ûs the Movement partner and Comrade, Gony Zubizaretta, wearing The Calix. Photo by Kasia Hryciów SPONSOR Former Billabong EMEA Sales Director Nigel Gibb has partnered with four icons of the European surfing community, Gony Zubizaretta, Kepa Acero, Marlon Lipke, and Roby D’amico, to take emerging lifestyle brand Ûs the Movement to a larger global market. The other co-founder in the brand is South African-based former surf magazine editor turned marketing specialist and tech investor, Barry Tuck, who brings a wealth of core and non-core marketing, strategic and entrepreneur...

Bern Helmets Wins 2021 Outdoor Retailer Innovation Awards - Vimarsana News

Bern Helmets Wins 2021 Outdoor Retailer Innovation Awards

Jan 22, 2021 SPONSOR Bern Helmets, respected around the globe for its proprietary street-inspired helmets, combining performance, style, comfort, and safety for the slopes, water action sports, bicycling, and commuting, today announced it was chosen as a winner for the 2021 Outdoor Retailer Innovation Awards. Specifically, its Hudson helmet was honored for its concept, design, and functionality, in the cycling category. Designed for commuters, the Hudson is Bern’s safest helmet, certified for NTA 8776, which is rated for use up to 27 mph, exceeding U.S. safety standards. This new standard...

Athleta Adds Extended Sizing to 350 Styles - Vimarsana News

Athleta Adds Extended Sizing to 350 Styles

Jan 21, 2021 SPONSOR Athleta (NYSE: GPS) announced today the expansion of extended sizing (“1X-3X” or sizes 18-26) to 350 styles across its collection. For Spring 2021, 70% of the Athleta collection will be available in sizes 1X-3X. Athleta’s extended sizing expansion brings to life its mission of inclusivity and reinforces its commitment to empower women to lead an active lifestyle with confidence.  The breadth and depth of product offering, reimagined omnichannel shopping experience and addition of size-inclusive mannequins across all 200 stores demonstrates the brand’s commitment ...