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Should You Publish Your Picture On Snapchat? - Vimarsana News

Should You Publish Your Picture On Snapchat?

There are a lot of people who are wondering if putting a picture on Snapchat counts as publishing it. The answer is not as simple as a yes or no answer. It all depends on how you look at it. If you are putting a picture on Snapchat for everyone to see, then it could […]

In Pursuit of IP With The Atlantic - Vimarsana News

In Pursuit of IP With The Atlantic

How the legacy publisher innovates IP from the past, present, and future to connect with audiences

Source: adweek.com
Navigating Alternative Identifier Landscape with Café Media - Vimarsana News

Navigating Alternative Identifier Landscape with Café Media

Café Media CSO says the future of data in advertising will rely on a patchwork quilt of solutions.

Source: adweek.com
End of Third-Party Cookie Is Near But Condé Nast Will Thrive - Vimarsana News

End of Third-Party Cookie Is Near But Condé Nast Will Thrive

The brand has been strategic about its first-party data from the beginning, overcoming the ‘data desperation’ the industry is currently experiencing.

Source: adweek.com