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U.s. to provide their products. >> and this is an entrepreneurial idea on your part, is that correct? in other words, you're saying, we're going to consolidate and make it easier for dylan ratigan or anybody else in this country to go to this one place where we can see in categories apparel, furniture, whatever it might be, and then you work with the suppliers to drive traffic to them, is that the business model? >> that's exactly right. you make the purchase off of our site and then we, you know, we share the profits with the supplier, where the vast majority goes to them. >> you just commiss...