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That you think of as perennial companies. >> i think amazon leads the pack in perennial marketing. they're actually targeting you based on your purchasing behavior, so amazon doesn't say, you hit 40, now you need some -- i think apple is a great example of a company that's perennial. i use their products religiously and so do my children. when my daughter was 18 months old, apple has such an intuitive product that she knew how to pinch and pull and swipe. >> when margaret johnson chief creative officer read meet the perennials, she knew gina was on to something. you've been a marketer for a ve...

This is the inclusiveness we need in this divisive world right now. >> give me a list of companies you think of as perennial companies? >> amazon leads the pact. they are targeting you based on your purchasing behavior. amazon doesn't say you hit 40, you need geratol. i use their products and so do my children. when my daughter was 18 months eald, apple has such an intuitive product, she knew how to pinch, pull and swipe. >> when they read meat the perennials, she knew gina was on to something. you have been a marketer for a long time. why demographics doesn't that work anymore? >> i think it ...