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| 10 March 2021 Sony has announced that it will shortly take pre-orders for its BRAVIA XR A80J 4K HDR OLED TVs and X80J/X81J 4K LED TVs. The former are part of the BRAVIA XR line-up based on the new Cognitive Processor XR, which employs what is said  to be a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear. Sony says its Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the focal point is in the picture. While conventional AI can only detect and anal...

The new Sony TVs feature a movable stand (Image: SONY) READ MORE Another treat for owners is the very latest software with Google TV continuing to power these gadgets. This upgrade will allow consumers to find content more easily and keep track of their favourite shows via a single watchlist along with viewing live TV and subscription services such as Netflix and Disney+ You'll also find improved voice search, simple connection to Apple devices via AirPlay and X-Anti Reflection technology which minimises reflection for a distraction-free viewing experience. Other treats include a specific Net...

January 13, 2021 12:01 pm GMT Here is what you need to know about the 2021 Sony TV range. There’s plenty of info to go through ,with Sony already revealing plenty about its new BRAVIA 8K LED, 4K OLED and 4K LED TVs. Subscribe to our newsletter The 2021 Sony TV line-up looks like it’ll be a big upgrade over last new, with a smarter processor, new UI and better gaming compatibility across the range. We’ll be updating this list throughout the year as more information comes to light regarding release dates and prices. New Sony TVs for 2021 The headline feature for Sony’s 2021 TV range is ...

Sony 8K & 4K BRAVIA XR televisions Share this article Sony has announced what they are claiming to be the world’s first cognitive intelligence televisions. These new BRAVIA XR televisions include  MASTER Series Z9J 8K LED,  MASTER Series A90J and  The new screens use the Cognitive Processor XR, this is a completely new processing method designed to replicate the ways humans see and hear. When we see objects, we unconsciously focus on certain points. The Cognitive Processor XR divides the screen into numerous zones and detects where the “focal point” is in the picture. While ...

Washington: Tech company Sony's new line of Bravia XR television sets will allow customers to watch and stream movies at some of the highest quality