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SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
NORTHAMPTON, MA / ACCESSWIRE / June 1, 2023 / PRWeek, a leading source of news and insights for the public relations industry, recognized Sandy Skees, EVP, Global Purpose and Impact Practice Lead at Porter
Porter Novelli’s Global Purpose & Impact Practice Lead, Sandy Skees, ...
The conglomerate is playing the long game for everyone rather than focusing on short-term profit making
The findings tie in with longer-term trends in India and abroad to value brands on ESG criteria (environmental, social and governance) alongside traditional factors, such as valuations and earnings growth.