Clemenger BBDO unveils social, PR and influence practice, hires Rhian Mason to lead
Chemistry Set.
Source: adnews.com.au
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Adrián Flores returns to Australia as Clemenger's chief creative officer
Via New York-based Robot, the brand consultancy arm of The SpringHill Company.
Source: adnews.com.au
Is there a case for moving away from purpose-led marketing? | Analysis
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
Source: campaignasia.com
How the ad industry can take the next step on DE&I
According to Simon Wassef, Clemenger BBDO's chief strategy and experience officer.
Source: adnews.com.au
'We tend to overcomplicate it': Dani Bassil on improving Clems' agency culture
Hiring sprees, DEI&B council, a new influencer practice and preparing to relaunch the agency’s proposition.
Source: adnews.com.au