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C carson. >> he's just going to say what he believes. if you like it, vote for him. if you don't, don't. >> that's ringing people's bells. just saying what he believes. >> simplicity. >> the simplicity he projects goes to his campaign. i talked to one of his senior staff members last night and he was gleeful. he said what are you doing right now. he said i have a map and we're putting push pins on it. i'm plotting out our future visits to where we're going to be going and i'm going to need a bigger map. he said you know, he said you guys aren't even on the trail. you're on a book tour. he said...

Now? he said i have a map and i'm putting push pins and i'm plotting out where we're going to be going and i'm going to need a bigger map. i said you guys are not even out on the trail, you're out on this book tough. he said the gold standard is 2008 barack obama. we are working our social media. we a million facebook, now they have and to your point, kids like his message. >> and, by the way, the freedom nens of his followers are women. the likes on facebook, unlike every other republican candidate, ben carson still,

Deal? >> this might be wrong to say on nsnbc. this is a great tv deal for discove discovery. they're bringing someone who brings at least 1 million in the door. this is going to be a smart show for her to do. she's not going to mess up any future political potential that she might have. she's going to show us herself as a real person, outdoorsy, in the muck, in the water, not afraid to be out there with waiters up to here. >> this is a woman who has just posted on her facebook page a congressional map showing some democratic districts and instead of little push pins or whatever, you've got tho...

Showed up to assess the situation. >> hi, reba. >> hi. connie. >> nice to see you. >> thank you for coming. >> reporter: the first thing to tackle, way dana's housekeeping schedules its contractors. >> take a look at wall and get it over with. >> what is that wall? that is a frightening wall. >> "the wall." actually called the scheduling system. >> reporter: the wall scheduling system takes up a quarter of the office. everything is done by hand. the paper and push pins are color-coded but the information isn't saved on any computers. it's a system very few understand. >> i do have one of these...

>> thank you for coming. >> reporter: the first thing to tackle, way dana's housekeeping schedules its contractors. >> take a look at wall and get it over with. >> what is that wall? that is a frightening wall. >> "the wall." actually called the scheduling system. >> reporter: the wall scheduling system takes up a quarter of the office. everything is done by hand. the paper and push pins are color-coded but the information isn't saved on any computers. it's a system very few understand. >> i do have one of these that's coming in and helping me now, because the filing's out of control and this ...