FEATURE: Social media trends driving Britain's Japanese literature boom
In Britain, Japanese novels in English translation are experiencing a boom in popularity among a new generation, with word-of-mouth on social media driving book sales.
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In Britain, Japanese novels in English translation are experiencing a boom in popularity among a new generation, with word-of-mouth on social media driving book sales.
In the UK, Japanese literature translated into English is experiencing a boom. A British publisher dives into why that is and explains why he thinks sales will continue to grow.
Translated novels sold a total of some 2 million copies in Britain in 2023, and Japanese works accounted for one-quarter of those sold.
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