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Detailed text transcripts for TV channel - MSNBC - 20111112:10:44:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20111112:10:44:00

This piece. if you are going to do it, don't be lazy about it. >> it's so cool. it's another layer of exclusivi exclusivity. this only works on a smartphone, correct? you are cutting off a certain segment who doesn't have a smartphone. >> that is true. i do not have one. i'm old school. >> 50% of people in the united states have a smartphone. if they don't know how to down load the qr reader and don't have internet, it's not going to work. >> can you put the url under it. for those people who do have smartphones, it is. it's a cool thing to do and relatively easy. >> what's most important in m...

Detailed text transcripts for TV channel - MSNBC - 20111112:10:41:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20111112:10:41:00

Management system to manage what you want the codes to point to. >> second, the customers need a qr reader on their phones. be ready to help with this, especially if they have never scanned before. there are plenty of free apps out there for the phones. once it's installed, start scanning. put your smartphone over it. here the beep. it comes up with our menu. the next step is create a call to action. tell people why they should scan your code. show her and you get a 10% discount. >> don't make the mistake of just sending them to your website. >> if you are passing by a store and you see a code...

Detailed text transcripts for TV channel - MSNBC - 20111106:12:44:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20111106:12:44:00

>> right. go all the way. my issue only, and it's so cool, and it's another layer of almost exclusivity that clients and customers like, but i'm all for streamlining. so, this only works on a smartphone, correct? so then you're kind of cutting off a certain segment who doesn't have a smartphone. >> you know what, that is true. because i did not have fun. i'm kind of old school. >> over 50% of people in the united states have smartphones and that's it. so if they don't have a smartphone, if they don't know how to download the qr reader and don't have internet access. >> i was stwr. can you put ...

Detailed text transcripts for TV channel - MSNBC - 20111106:12:41:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20111106:12:41:00

>> second, your customers will need a qr reader on their phone. be ready to help them with it. especially if they've never scanned a code before. there are plenty of free apps available out there for iphones, androids and blackberries. once they have the reader installed, they're ready to start scanning. >> and put your smartphone over it and you hear that little beep, so then it comes up with our menu. >> the next step is to create a call to action. tell people why they should scan your code. >> and she's going to give you a 10% discount. >> you don't want to make a rookie mistake of just sen...