More than a jean genie – Pippa O'Connor on expanding her business empire
A CONVERSION rate almost four times the retail average is a major achievement for any business. In the case of Pippa O’Connor Ormond, the former model turned businesswoman has grown her Poco fashion and accessories business in five years to a point where her conversion rate is 11pc against an industry average of 3pc. This week, the Co Kildare mother-of-two stepped up her entrepreneurial ambitions yet again by looking to the lucrative world of beauty. UP Cosmetics is a partnership with Donegal businesswoman, Úna Tynan, the woman behind Blank Canvas cosmetics. Three years in the making, UP C...
Source: independent.ie